Making Sense of Bookings vs Backlog for Your Business

You'll often hear sales teams and project managers arguing about bookings vs backlog because, while they're related, they tell two completely different stories about the health of a company. If you're running a business or managing a department, it's easy to get these two confused—or worse, focus entirely on one while ignoring the other. But if you want to know how much money you're actually going to make this year, you've got to understand how these two numbers dance together. ...

May 17, 2026 · 7 min · Franciso Shorr